View of the Land at Pontarddulais project

Land at Pontarddulais

A very large strategic residential allocation by a National Housebuilder on a site with very challenging topography

Project information

Client

Persimmon Homes

Partners

Phoenix DP, Vectos, Tetratech, Corun

Location

Swansea

The Challenge

Our client required a strategic masterplanner to assist in the preparation of a hybrid planning application for 500 homes and a primary school on a complex strategic site in Swansea. Rather than seeing the site’s severe engineering constraints as roadblocks, we saw them as unique placemaking opportunities. The topography features steep gradients sloping in multiple directions, major green infrastructure assets, and a strategic water main running through the land. Balancing critical site levels, sustainable drainage (SAB), and commercial delivery against high design ambitions was a formidable challenge on this greenfield site.

Supporting view of the Land at Pontarddulais project

Our Role

Acting as a design guardian and placemaking advisor, we bridged the gap between Persimmon Homes’ internal team and the Local Planning Authority. We acted as a peer, filter, and creative problem solver—working with the client through design challenges to ensure commercial viability aligned fully with policy and Supplementary Planning Guidance.


In our role as design guardian, we helped preserve the core placemaking ambitions, ensuring that design quality and complex technical requirements were successfully resolved together. We critically reviewed and refined the detailed housing layouts to guarantee they met the LPA’s rigorous quality expectations. By synthesising these technical constraints into the design, we helped to shape a green & blue Infrastructure-led masterplan that seamlessly merges high-level placemaking with commercial realism.


Additional view of the Land at Pontarddulais project

The Outcome

A highly contextual masterplan delivering c500 homes that positively interface with both existing and proposed Public Open Space (POS). The scheme is entirely outward-facing, supported by a clear hierarchy of streets and spaces that ensure strong legibility and local distinctiveness. At the heart of the development is an engaging play, amenity, and leisure strategy—delivering a vibrant new neighborhood that adds lasting value to the wider community.

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Let's work
together

We want to hear about your project.

First thoughts, or ready to go. Any scale, any time.

Get in touch

Urbanists colleagues reviewing a large plan outdoors

Let's work
together

We want to hear about your project.

First thoughts, or ready to go. Any scale, any time.

Get in touch

Urbanists colleagues reviewing a large plan outdoors

We passionately believe
that what we do matters.

We are motivated by making a positive and real difference, seeing our ideas, our advice, and our efforts come to life, and to have a positive impact on people and the environment.

We passionately believe
that what we do matters.

We are motivated by making a positive and real difference, seeing our ideas, our advice, and our efforts come to life, and to have a positive impact on people and the environment.

Contact

Cardiff

Westgate House,
Womanby Street,
Cardiff,
CF10 1BR

Bristol

1.13 Temple Studios
Lower Approach Road
Bristol,
BS1 6QA

Manchester

Linley House,
Dickinson Street,
Manchester,
M1 4LF

Registered in England and Wales. No :8333903

Copyright © 2026 The Urbanists. All rights reserved.

Contact

Cardiff

Westgate House,
Womanby Street,
Cardiff,
CF10 1BR

Bristol

1.13 Temple Studios
Lower Approach Road
Bristol,
BS1 6QA

Manchester

Linley House,
Dickinson Street,
Manchester,
M1 4LF

Registered in England and Wales. No :8333903

Copyright © 2026 The Urbanists. All rights reserved.

Contact

Cardiff

Westgate House,
Womanby Street,
Cardiff,
CF10 1BR

Bristol

1.13 Temple Studios
Lower Approach Road
Bristol,
BS1 6QA

Manchester

Linley House,
Dickinson Street,
Manchester,
M1 4LF

Registered in England and Wales. No :8333903

Copyright © 2026 The Urbanists. All rights reserved.